Our second Employer Profile is with Clicky Media based across the UK. One of the essential digital skills that Clicky Media values is proficiency with LinkedIn. View some resources below to learn how to better engage with LinkedIn and how to create an appealing profile:
- Digital Skills Festival: How to use LinkedIn
- LinkedIn Quick Tips (24m 25s)
- Optimising your LinkedIn Profile Nano Tips (10m 36s)
- How to Change Careers by Building a Powerful LinkedIn Profile (58m 7s)
- AberCareers also provide training sessions that you can access either through AberSkills or through the events page on ABERcareers.
Text Version
Company: Clicky Media Digital Marketing Agency
Company Size: 50
Founded: 2007
Where is the company based: Across the UK
Examples of typical graduate roles:
Assistant roles in a specifical service area of digital marketing:
- Search engine optimisation
- Paid ads
- Paid social
- Digital PR
Essential Digital Skills We Value:
Digital Learning – Proactive engagement in learning new software. For example, taking Google exams for entry level digital skills and exams in Google analytics or paid search software.
Digital Identity – Proficiency with LinkedIn and using it to engage with and communicate with the wider industry.
Digital Creation – Experience in setting up a website.
What does a day in the life look like for one of your assistant roles?:
“It would depend on the department but the general structure of one of our assistant roles is you would have work briefed to you from thee wider team and then support the senior team with the work for clients. So it could be anything from pulling research from different platforms, to helping with a presentation for client strategy.”
What are the personal attributes do you look for in a new employee?:
“A bit of drive and tenacity, someone wo wants to come into the business and drive change and then will deliver on those goals. Having commercial awareness is great but really someone who knows what they want and have the drive to achieve it is what we look for.”
How important is social media use in marketing?:
“LinkedIn is such a big thing in our sector so being able to use it, that is really useful. We have a paid social media team so although we don’t do anything organically, having knowledge of certain platforms like Meta or TikTok and how people use those can e really useful from a client delivery perspective”
Are there any common digital skills weaknesses in graduates?:
“Literacy with excel and getting up to speed with specific platforms mostly. Graduates tend t either note be able to pick up new systems at speed or there are those that are really literate with the platforms, but they want to do everything too fast, and they end up cutting corners, so it is about finding a balance between the two really”
Produced by the Student Digital Champions