Our third Employer Profile is with the National Library of Wales based in Aberystwyth. The National Library of Wales value skills relating to digital proficiency, digital learning and digital communication; learn more about developing these skills from our curated LinkedIn Learning collections below.

• Digital Proficiency
• Digital Learning
• Digital Communication

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Company: National Library of Wales

Company Size: 230

Founded: 1907 and in its current location since 1916

Where is the company based: Aberystwyth, Wales

Examples of typical graduate roles:

• Admin and Finance Assistants
• Library and Archive Assistants
• Shop Assistants
• Portering Team
• Hospitality Assistants

Essential Digital Skills We Value:
Digital Proficiency – Online resources available through library website, e.g. collections catalogue, manuscripts.
Digital Learning – Training on the MS office package, transcription of collections to digital format, conservation work, quality assurance.
Digital Communication – Email, Teams, Zoom and social media.

How integral is technology to your daily work?:
“Technology is used throughout the library, we have live videos showing clips from our archives to online catalogues”

What kind of person would be a good fit for the National Library of Wales?:
“Provided you are not scared of using technology there are plenty of opportunities for you at the Library. Full training will be given as much of our work is very unique in nature.”

Does not speaking Welsh stop graduates from applying to work with you?:
“Each Job Description will specify the level of Welsh required to undertake a role. Our front of house posts require the ability to communicate through the medium of Welsh, but we are more relaxed with positions which don’t face the public.”

Has Covid changed the way that you work?:
“Prior to Covid, we were all working on site and travelling to meetings. The Library now offers hybrid working and most of our meetings are held on-site in Aberystwyth or via Teams.”

NLW Website

Produced by the Student Digital Champions

Our second Employer Profile is with Clicky Media based across the UK. One of the essential digital skills that Clicky Media values is proficiency with LinkedIn. View some resources below to learn how to better engage with LinkedIn and how to create an appealing profile:

• Digital Skills Festival: How to use LinkedIn
• LinkedIn Quick Tips (24m 25s)
• Optimising your LinkedIn Profile Nano Tips (10m 36s)
• How to Change Careers by Building a Powerful LinkedIn Profile (58m 7s)
• AberCareers also provide training sessions that you can access either through AberSkills or through the events page on ABERcareers.

Text Version

Company: Clicky Media Digital Marketing Agency

Company Size: 50

Founded: 2007

Where is the company based: Across the UK

Examples of typical graduate roles:

Assistant roles in a specifical service area of digital marketing:

• Search engine optimisation
• Paid ads
• Paid social
• Digital PR

Essential Digital Skills We Value:
Digital Learning – Proactive engagement in learning new software. For example, taking Google exams for entry level digital skills and exams in Google analytics or paid search software.
Digital Identity – Proficiency with LinkedIn and using it to engage with and communicate with the wider industry.
Digital Creation – Experience in setting up a website.

What does a day in the life look like for one of your assistant roles?:
“It would depend on the department but the general structure of one of our assistant roles is you would have work briefed to you from thee wider team and then support the senior team with the work for clients. So it could be anything from pulling research from different platforms, to helping with a presentation for client strategy.”

What are the personal attributes do you look for in a new employee?:
“A bit of drive and tenacity, someone wo wants to come into the business and drive change and then will deliver on those goals. Having commercial awareness is great but really someone who knows what they want and have the drive to achieve it is what we look for.”

How important is social media use in marketing?:
“LinkedIn is such a big thing in our sector so being able to use it, that is really useful. We have a paid social media team so although we don’t do anything organically, having knowledge of certain platforms like Meta or TikTok and how people use those can e really useful from a client delivery perspective”

Are there any common digital skills weaknesses in graduates?:
“Literacy with excel and getting up to speed with specific platforms mostly. Graduates tend t either note be able to pick up new systems at speed or there are those that are really literate with the platforms, but they want to do everything too fast, and they end up cutting corners, so it is about finding a balance between the two really”

Clicky Media Website

Produced by the Student Digital Champions

Our first Employer Profile is with Arad Goch Theatre Company based in Aberystwyth. One of the essential digital skills that Arad Goch values most is the use of Microsoft software. You can view curated collections on LinkedIn Learning for Microsoft Software below: 

• Microsoft Excel 
• Microsoft PowerPoint 
• Microsoft Teams 
• Microsoft Word 

Text Version

Company: Arad Goch Theatre Company

Company Size: 8 permanent staff but up to 20 with temporary contracts

Founded: 1989

Where is the company based: Aberystwyth

Examples of typical graduate roles:

• Technicians
• Actors
• Schools liaison Officer
• Admin Assistant
• Marketing Officer

Essential Digital Skills We Value:
Digital Proficiency – Use of Microsoft software, SAGE payroll software for finance, software programmes for running production lighting, sound etc.
Digital Creativity – Adobe photoshop for leaflets and poster, website design and updates, video editing software
Digital Communication – Emails and video calls

How important is social media in the business?:
“It comes into a lot of our roles. Everything is by email now but the marketing officers would need to promote our events in the medium of Welsh across all of our social media. Most of our marketing is done through social media now.”

What is your biggest advise to someone tying to get into your industry?:
“Experience! I know it is a bit of a catch-22 because you can not get a job without getting the experience but just getting that experience, even volunteering, really gets your foot in the door, then the world is your oyster!”

Do you think that people overlook the importance of digital skills in creative industries?:
“Yes, it’s a very important part of our industry. Showing what goes on behind the scene is a good way of getting the message out there and so for example, we make videos of the productions to get people interested. So skills in say digital marketing are critical for us.”

What are you not seeing enough of in terms of these digital skills?:
“Technicians are very few and far between so finding people for those roles is quite tricky. There doesn’t seem to be many people around wth lots of marketing experience either.”

Arad Goch Website

Produced by the Student Digital Champions

This week our seven-week series of Employer Digital Skills Profiles will begin. Similar to the Graduate Profile Series that we released last year, the Employer Profile series is a set of profiles from a variety of employers to help see what digital skills are essential and valued across varying professions. A new profile will be released every Thursday at 11:30 starting this week with the theatre company Arad Goch! Make sure to tune in to read the new profiles and you can go back and read our Graduate Digital Skills Profiles Series here.